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By: Kane at Hood Web Management

Thanks for the love, Jon. It’s true, the law of reciprocity and taking a Giver’s Gain mentality into your link building strategy goes many times further than talking about yourself 100% of the time.In...

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By: Jon Cooper

Agreed! I myself need to get around to reading that one

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By: Dejan SEO

Agree, agree and agree. How do you manage expectations in terms of numbers of links generated each month which is what many clients still look for? Is it again about education?

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By: Jon Cooper

Great question. What I try to emphasize is that link building is almost exponential; you have to think of it as an upward curve, and that at the beginning, you won’t be getting as many high quality...

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By: Tabrez Firoz

As always, awesome post Jon & reciprocity works most of the time.One resource for influence I would like to add is Robert Cialdini’s principles of persuasion which I personally have found to be...

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By: Jon Cooper

Wow, thanks Tabrez! I’ll be picking that book up in the next month or so. I’ve heard great things about Robert Cialdini, but I haven’t had the opportunity to read any of his work.And thanks again for...

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